4 Steps to Create an Integrated Brand Communication Strategy in Dubai

Integrated Marketing Communication is a tactical, promotional, and coordinated function of marketing where consistent and persuasive brand messages are shared with potential audiences across multiple channels to indulge buyers into making a decision. 4 crucial steps can help get started with the process. These are:

1. 1. Discover various marketing communication procedures Study the target audience and the platforms through which they would prefer to receive information from you. Then dig out the necessary information and the problems of leads that need to be solved. Based on relevance, plan out the channels to be deployed for a particular campaign, whether through content, emailers, or social media strategies.

 

1. 1. Device a marketing communication blueprint   The plan of action focuses on 3 factors: a) Audience: Narrow down on the buyer persona for each marketing effort. Segregate the channels accordingly. That said if you are targeting the Beat generation, Facebook and emails must be deployed to pave way for interaction. Either way, if Millenials are the target group, reach out to them over text or Instagram. b) Content: It must be effective and relevant enough to attract the target audience. If you're wishing to add new connections to the database, come up with the top of the funnel offers which can be subscription-based newsletters or checklist downloads from the business website. Also, pop-up forms can be displayed as people move from a particular site so that they get reminded of opening up a medium to connect. Such notifications can boost conversion rates up to 17%. However, to engage the remaining leads, case studies and video testimonials can prepare them for the decision-making phase. c) Cadence: You must know the specific frequency of communication that the audience would like to receive information in. However, marketing automation platforms can offer exclusive insights. One of the examples is Hubspot, which showcases the frequency of engagement over emails, websites, and social media. Depending on the length of the sales cycle, the frequency of communication needs to be decided upon. It can significantly vary from one product to another.Sounds complicated? Tonnit Design collects industrial data and various testimonials to build an all-inclusive integrated brand communication framework in Dubai. So selecting them means you are already streamlining a flawless marketing strategy for your brand

1. 1. Perceive the decision-making process Find out what is the trigger that draws customers to purchase an offering and why they must buy it from your company. While some customers' journey goes a long way, others might make restricted, abrupt decisions with minimal involvement depending on the business specificities. If it's a consumer product with a substantial price, the deal conversion would be fast. On the other hand, if it's a technical item, things would take longer due to the greater number of people involved in the client party. Brands with a deeper focus on consumer behavior can personalize messages to guide leads in the decision-making phase.

 

1. 1. Execute the communication sketch Content calendar: Use a calendar to keep a track of when and where the content has been shared. It would help organize the resources for better engagement with the audience at the right time and place.Automation software: Marketing automation software in alignment with your CRM can help overview the sales process at a larger scale.Assess: Count on the lead's demands and assess the potential of the offering addressed towards the particular concern. You must garner audience excitement. Various parameters can help understand the level of customer interest in an offering or service: Performance of campaigns(if it's been able to engage), email open rates, number of clicks, social media interactions, sales team requests to connect, number of deals closed, etc.Uniqueness: Stay atop the market trends to carve out a unique marketing strategy that will add up to the brand value. New tools and strategies are always kept introduced in the field.

  Although brand communication strategy is quite a complicated process to be framed, Tonnit design makes it simple for you. It is an award-winning and TOP SME 100 integrated design and Creative agency located in Dubai. Backed by a team of expert designers, communication specialists, and analysts, the agency aims to build loyalty by showcasing a brand identity and maintaining consistency in voice across multiple platforms. Right spend, impactful digital tools and meticulous analytics are other names to define the agency. Name any vertical- creative, film, digital, or design and it will get you covered in the endeavor! Since 2008, intuitive, intriguing, and fresh ideas have been the foundational stones of the company in the industry. Its appealing and creative visuals make the market stand more powerful while the film libraries bear the evidence of some enthralling ads, corporate videos, and animations.