F mart
FMART is owned, operated, and is a part of the Families Group. In line with Dubai’s vision, the group collectively decided to sharpen its strategy to be one of the world’s most valuable, innovative and admired convenient stores. The group wanted to galvanize their convenient store offering (FMART) and give it a fresh look, identity, personality, and tone. Eventually, the core promise of FMART: freshest (produce and in-store experience) and finest (products and goods) inspired a brand mark that communicated the brand’s new-found strategy. We created a bold, modern, warm and confident look for the brand, a far cry from their previous identity.
Design Details
The core promise of FMART: freshest (produce and in-store experience) and finest (products and goods) reflects in the design of the emblem, icons, and patterns.
