+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
UAE EXCHANGE
One of UAE’s leading exchange houses, UAE Exchange, wanted to create a mascot that embodied their ideology of ‘going the extra mile’ for their customers. They needed something creative, non-serious, and vibrant. We created a mascot ‘X-Boy’ who represented all things UAE Exchange and a ‘friend’ who represented the customer. Both these characters were shown in various situations, and the key was to display ‘X-Boy’ helping his ‘friend.’ We crafted multiple short and endearing animations, whereby through the interactions between the two characters, UAE Exchange’s attributes were highlighted.
