How to choose the best ad agency for your business

Advertising is the best way to get your brand out there. It helps draw in potential customers and let existing customers know what your business is up to currently. Advertising is for everyone. From kids to adults, from men to women from toddlers to teens. However, the channels for advertising your brand will most likely change from one demographic to the next.

For example, if you want to sell your product to teens social media channels like Instagram, Snapchat, and Tiktok, are the way to go but would not do so well with older audiences.

However, a business’ work isn’t done by merely uploading a story on Instagram or uploading a video on Facebook. Advertising goes beyond that it includes-

• Collecting information about your potential customers and creating an advertising strategy and advertisements around it.


• In-depth market research about the products and survey of potential and existing customers.


• Creating a plan for product promotion through various media channels including print, mass, and social media.


• Checking the response of advertisements aired and tailoring content or future line of action based on that.

However, it is easier said than done and not all businesses have the time or know-how to handle their advertising needs. This is where an advertising agency plays a big role.

Importance of Advertising Agency

Let us a deeper look at some of the benefits an advertising agency can offer your firm.

Cost-effective Solution- The benefits of hiring an advertising agency far outweigh the costs to hire one. Advertising agencies take care of your marketing, advertising, and branding needs. They provide you with the services of professional graphic designers, content creators and mass media experts.

Cutting Edge Business Solutions- Since it is the job of an advertising agency to know the ins and outs of the market, they are always up to date with current market trends, consumer tastes, etc. They also have the required software and tools required to obtain and analyze market research and detailed reports

Tailor-Made Strategy as Per Your Needs- An advertising agency can modify or create advertising strategy according to the clients i.e., your needs. If you need to switch from print media to a more digital-based advertising they will create the perfect strategy with only one thing in mind- increased exposure for your business.

Achieving Targets and Business Expansion- Data collection, research analysis, report creation, and finalizing the advertising strategy is what makes an advertising agency the best in its game. With this aspect taken care of, you can focus on the aspects of growth and management for your business.

Dependability and Excellence- An advertising agency is a professional organization that knows the best way to increase your brand’s exposure via online and offline advertising. This increases the dependability of a campaign ensuring you only get the best.


Define your business needs

Now that you know the importance of hiring an advertising agency you need to ask yourself a few questions such as what am I looking for an agency to do. What is my budget? Are they familiar with my industry? This will help you employ your resources effectively in terms of searching for the right agency and long term.

Questions to ask before hiring an advertising agency

1. How will your agency help me meet my goals?
   
   It is important to make sure your agency of choice understands your goals and challenges. Although this can be a lengthy process it is always good to have a baseline before diving in deeper.



2. What are the costs?
   
   It is important to know how much you will be spending on the services of an advertising agency. If there are hidden costs and what will be considered out of scope (extra costs for you).



3. Whom have they worked with?
   
   It is best to have a look at the portfolio of the advertising agency you would like to hire. Ask to look for testimonials, certifications, etc.



4. What is their vision?
   
   Beyond the shadow of a doubt, you have great expectations for your business. The agency you hire must be on the same page as you. Your potential partner should have similar expectations for their own business. As their success is your success and vice versa.



5. What Metrics Will You Monitor and Report On?
   
   You’ll want them to send you analytics reports on a regular basis in a way that you’ll understand to ensure that your goals are being met.

Now that we have covered how you should go about hiring an advertising agency. Where do you find an advertising agency in Dubai that is more than prepared to answer your questions? The answer to that important question is Tonnit Design.

Tonnit Design is driven by a fundamental principle-
Design drives experiences,
Experiences drive relationships,
And relationships build brands.
And we build UAE brands.

With 13 years of experience in this field and having worked with top brands like IKEA, Coca-cola, EMAAR just to name a few Tonnit Design is more than prepared to work alongside you to help you take your business to phenomenal heights.

A detailed portfolio of our services is available on: www.tonnitdesign.com Or upon request, we can share our agency portfolio