The Story of Eppco’s Successful Brand Architecture by Tonnit Design

EPPCO Lubricants, a leading brand in the oil and lubricants industry, had a clear goal in mind - to create a robust brand platform and strategy to support their business and branding objectives. Tonnit Design, a top branding agency in Dubai,| was entrusted with the task of developing EPPCO’s brand guidelines.

If you search for the Top 10 Branding Agencies in Dubai, you will always find Tonnit Design on the list. Our strategic imperative was to define EPPCO’s brand purpose and develop a brand proposition that resonated with the targeted consumer needs. Our team at Tonnit Design conducted extensive consumer research to understand the brand's main communication target segment and develop a brand architecture strategy that supported EPPCO’s business objectives.

We enabled the delivery of a robust brand platform and strategy through the following phases:

Phase 1: Consumer Research

• Define our main “communication” target segment
• Consumer research to understand and decode

Phase 2: Defining the Brand Proposition, Purpose, and Architecture

• Form the base of the winning concept, consumer needs, and expectations to define the direction for the brand proposition (coin the nomenclature and design of the visual that can be utilized across communications as a reason-to-believe).
• Connected to the winning concept and proposition to develop the brand purpose
• Analysing the Brand Architecture Strategy and the ideal weights between the master brand and sub-brand.

Phase 3: Creative Manifestation of the Brand Proposition

Defining EPPCO’s visual brand identity, its applications, and language guidelines.

As a leading Creative and Design Agency in Dubai, we suggest the best visual application of the Brand Architecture Strategy

Suggesting the variant nomenclature and visual treatment

Refining packaging design that helps effectively deliver EPPCO’s brand proposition and helps to stand out in the retail clutter

In phase one, we defined the brand's primary communication target segment and conducted consumer research to understand and decode the segment's needs and expectations. In phase two, we developed the brand proposition and defined the brand architecture strategy. The brand proposition was based on the winning concept, consumer needs, and expectations, and the team coined the nomenclature and designed visuals to support the reason-to-believe.

In phase three, we focused on the creative manifestation of the brand proposition. We defined EPPCO’s visual brand identity, applications, and language guidelines, suggested the visual application of the brand architecture strategy, and refined the packaging design to help effectively deliver EPPCO’s brand proposition and stand out in the retail clutter.

The result of our work was a robust brand platform and strategy that reinforced EPPCO Lubricants' vision and mission. The brand guidelines maximized EPPCO's brand value and minimized the risk of dilution while creating efficiencies by reducing the cost and time required to develop and communicate new offerings. The unified story, positioning, and clear brand architecture helped increase brand awareness and opinion as an admired company.

Tonnit Design's work for EPPCO Lubricants is a shining example of our expertise in brand development and strategic branding and a fine showcase of our expertise as a top creative agency in Dubai. Connect with us at [email protected] or +971 4 357 3406.