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Types of Branding and How to Use Them
A brand is more than just your company’s logo, slogan, motto, or name; it is an experience, a feeling, a character that these assets evoke. Your brand is the representation of who you are, and this is why it is important to build the brand through the right branding strategy.
A branding strategy involves defining the company’s purpose, target market, and unique value proposition. It allows your customers and clients to know what to expect from your company and distinguish your brand from the competitors.
It takes time and resources to build a brand and generate your unique brand identity. Different companies require different approaches to branding to generate brand equity. In today’s blog, we take a close look at the types of branding, so you can understand what they are, and importantly how they can be leveraged to help you achieve your business objectives.
The 5 popular types of branding | Top Branding Agency Dubai
- Product Branding
Product branding is the most common type of branding. It sets your product apart from the rest through a strategic combination of words, colors, and images. Effective product branding starts with an understanding of the end consumer, their desires, and the competitive landscape that you’re entering. All of these variables help determine the brand strategy, which will, in turn, impact the product roadmap. - Corporate Branding
Brand reputation plays a massive role in the success of a business, which is built through Corporate Branding. It includes everything that your company does – the products you sell, target audience, how you treat suppliers and employees, and even your name. It affects the goodwill and reputation of your brand. Furthermore, it can also impact your pricing strategy. Corporate branding focuses on the look and the success of a business. - Personal Branding
As the name suggests, this type of branding is specifically associated with a person. This would work best if you’re self-employed and starting a venture of your own. For instance, if you’re a freelance writer or designer, you can opt for personal branding for your website and portfolio. Similarly, if your business is somehow related to your personal being, this would also work great for you! Although, do keep in mind that not all people require personal branding. You can be well-known and still keep your brand different from your personal image. - Service Branding
It is entirely focused on the service that an individual or a company is providing. So, if you decide to follow this branding strategy, remember, all that matters is the service you provide to your customers and that it needs to be excellent. There are different elements of service branding that control each other. Since there are a lot of channels through which the customers can contact you, it becomes a little challenging to ensure the quality of service on all the platforms. - Cultural Branding
Geographic or cultural branding is not very different from one another. It’s because both types consider the geographic or cultural conventions of their target audience to brand the business. It attracts people’s attention because of the geographic or cultural association. And that is a leading reason why it’s primarily used to increase tourism by highlighting the specific attractions, setting them apart from all the other countries.
