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Souq Al Haraj
Souq Al Haraj is one of the region’s premier destinations for pre-owned cars. They had invested heavily in creating a family-friendly used-car market and wanted to shed the image of being a dealer-oriented market. We conceptualized, produced, and executed a film which displayed their premises, their offering, and most importantly their family-friendly atmosphere. The plot - a family rushing toward Souq Al Haraj to celebrate their granddad’s birthday. They are late, but make it on time - leading to a sweet climax.
