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UAE Exchange
UAE Exchange was seeking to break the widespread perception among expat Arabs of being an Asian brand. They wanted to reach out to a TA that was not as keen to choose the exchange house for their remittance requirements. We conceptualized, produced, and executed a slice-of-life TVC that highlighted the brand’s intimate connection with its Arabic speaking audience. The plot was relatively simple – a client walks in humming a famous tune, which he forgets midway, and a customer representative completes the tune for him. Sign off: we speak your language.
