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The importance of Branding for an organization
The importance of Branding for an organization
Have you ever thought of buying a car? You’re more often than not looking for more than just a sweet-looking ride. Sure, the looks of a car might draw your attention first but then you look for something much deeper i.e. beyond the looks- the mileage, the service, the availability of spare parts, etc.
Is this a car sales pitch you might ask? Believe it or not, we are getting to the branding part soon!
Branding is similar to looking for a car because just as there are various elements in your search that help your dream car stand out amongst the myriad cars and brands in the market similarly there are various elements to branding that help an organization stand out.
What is branding?
In simple terms, branding is a way of helping your potential customers single you out from the never-ending competition.
It contains various elements like the logo, brand colour, font, mission statement, etc. that must remain consistent whether online or not.
Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
Why is branding important?
Before we dive into helping you hire from amongst the top 10 branding agencies in Dubai it is imperative to understand the importance of branding in detail so you know just how they can help you take your brand to the next level.
Let us look at how branding elevates your business:
Develops brand loyalty- This is what keeps your customers coming back for more. The more your customers begin to connect with your brand the more loyal they remain. By strategically building your brand through visual assets, social media, print media, etc., you inherently create a mindset and expectation of your brand to your target audience creating a unique bond between your brand and customers that can go beyond the selling-buying relationship.
It raises brand awareness- If someone asks you a question to which you do not have the answer the first thought that pops in your head is ‘Let me Google it,’ though basically what you are referring to is a search engine Google has become synonymous with search engine services sometimes the only though there are quite a few search engines out there.
Brand awareness is essentially how easily a customer can recognize your product just by its name.
Improves employee pride and satisfaction- Working for a reputable brand gives a sense of satisfaction and self-esteem thereby leading to high employee retention; employees that are willing to go above and beyond for the brand will translate to an elevated status of the brand in the market.
Creates trust within the marketplace- It is important to recognize that gaining your customers' trust is an important factor in increasing your brand reputation. Strong branding helps greatly as consumers know what to expect of your brand thereby explicitly trusting your product. In crowded markets trust created from superior branding is what will convert potential customers’ intent to buy into the action of buying your product.
