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The importance of Branding for an organization Have you ever thought of buying a car? You’re more often than not looking for more than just a sweet-looking ride. Sure, the looks of a car might draw your attention first but then you look for something much deeper i.e. beyond the looks- the mileage, the service, … Continue reading "The importance of Branding for an organization"

Tips For Successful Perfume Package Designing and Labeling While various brands are flourishing in the perfume industry, it’s been quite tough to stand out in the competitive market. One of the critical elements in the spoken context is the packaging. When the product design looks appealing to the prospects, any product is bound to sell … Continue reading "Why to Choose The Best Luxury Packaging Design Agency in Dubai"

Integrated Marketing Communication is a tactical, promotional, and coordinated function of marketing where consistent and persuasive brand messages are shared with potential audiences across multiple channels to indulge buyers into making a decision. 4 crucial steps can help get started with the process. These are: Discover various marketing communication procedures Study the target audience and … Continue reading "4 Steps to Create an Integrated Brand Communication Strategy in Dubai"

One of the most crucial aspects of running a business is the packaging of the product. Your product can be unique and might have garnered positive reviews, but if the product packaging is shoddy, your product will not fail to sell in the market due to a lack of visual appeal. This holds true for … Continue reading "How to Choose the Best Product Packaging Design Agency in Dubai?"

A branding agency is a business focused on creating branding strategies for its clients. From creating logos to printed marketing materials, planning and building brand strategy, it even focusses on overall look and feel of a business’s internet presence. Branding agencies are an essential part of the marketing mix. While you might be able to … Continue reading "How to Choose a Creative Branding Agency?"

A brand is more than just your company’s logo, slogan, motto, or name; it is an experience, a feeling, a character that these assets evoke. Your brand is the representation of who you are, and this is why it is important to build the brand through the right branding strategy. A branding strategy involves defining … Continue reading "Types of Branding and How to Use Them"